Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and may introduce added costs, it can lead to greater accuracy and more reputable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less prone to ad blockers.
1. Much more precise data
The standard approach of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety procedures. This supplies extra exact information and an extra full image of customer trips throughout networks.
Furthermore, this kind of monitoring enables services to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these limitations and give precise, consistent data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the multi-touch attribution software site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring enables organizations to control data hauls prior to it reaches 3rd party endpoints, enhancing protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra dependable. Because of this, it's less susceptible to information obstacles triggered by points like a busted connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking limitations imposed by internet browsers and advertisement blockers.