Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause better precision and even more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to advertisement blockers.
1. A lot more exact information
The traditional technique of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, implying it's much less most likely to be influenced by advertisement blockers or other safety and security procedures. This supplies more precise data and a much more total image of customer trips throughout networks.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers a lot more ownership over the data they send out, and makes it less complicated to comply with various data legislations. It's also a lot less prone to scams, as it's more difficult for deceptive actors to adjust the system by modifying the postback URL.
2. Better control over information.
Server-side tracking allows companies to collect and enrich information before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can assist online marketers make even more enlightened advertising and marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these limitations and provide exact, constant information that is much less susceptible to disturbance.
This kind of tracking also allows businesses to track conversions that happen outside of the site, like call and in-store purchases. This is necessary considering that new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reliable for services seeking to adjust to these modifications.
3. Less prone to fraud
Server-side tracking allows businesses to adjust data hauls prior to it gets to 3rd party endpoints, improving protection and privacy. This is especially crucial as various browsers and systems significantly change just how voice search optimization tools they take care of cookies. For instance, in iphone 14, Safari will only supply first-party cookie information and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your internet site.
Additionally, server-side monitoring enables you to catch user data directly by yourself servers. This removes dependence on 3rd parties, which can be prone to breaches and privacy offenses.
A server-side radar is a set of guidelines that tells your web site's web server what events to tape. This data is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a little item of code on your website to gather data from individuals.
4. Much easier to apply
Server-side tracking is an information collection process that happens on the internet site's own server, bypassing web browser restrictions. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the range of information monitoring and gives organizations much more control over transmission, making it normally extra reputable. As a result, it's much less prone to data difficulties triggered by things like a damaged connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the server. This permits you to have even more accurate information and assists make sure conformity with personal privacy regulations such as GDPR. In addition, it additionally stays clear of the tracking constraints enforced by internet browsers and ad blockers.